Culture is visual.
We help you see it.
Modern culture expresses itself through images and videos.
Each visual tells a story that both reflects and shapes our world. They are stories of evolving cultural values, authentic human experiences, and real brand relationships.
Forage’s AI vision decodes these images & videos, revealing the forces shaping culture, consumers, & brands.
Forage allows you to be data driven and human centered.
Imagine analyzing 10,000+ relevant social media posts every week, each containing a rich visual story. This scale allows you to be data-driven, spotting important cultural, consumer, brand, and competitive insights, while the visual stories allow you to be human-centered, providing authentic examples of these insights in consumers’ lives.
Seeing culture will fuel for your best work ever.
Brand Strategy
Forage through cultures and categories to find powerful ideas that inspire you to create authentic, engaging brand experiences.
Brand Health
Understand & track your brand’s prominence, sentiment, and personality by seeing how it shows up in consumers’ lives.
Social Media
Deliver the most authentic and engaging campaigns by seeing the emerging trends & aesthetics—and creating content that accurately reflects them.
Design Strategy
Accelerate and enhance the human-centered design process, uncovering authentic needs that lead to extraordinary experiences.
Consumer Insights
Create a robust source of insights that works at the speed of your business, satisfying both the “prove it to me” and “humanize it for me” stakeholders.
Paid Media
Design campaigns grounded in authentic insights—and then go beyond clicks and conversions to prove that your campaign is influencing the culture narrative.
Forage is agile, cost-effective, and impactful.
How Forage Works
Forage empowers you to explore the cultural and consumer trends that are most important to your business.
Define
You select the hashtags and user profiles you want to explore.
Collect
Forage collects thousands of related posts from Instagram every week.
Analyze
Each post is scored on 150+ dimensions to identify the cultural, consumer, and brand implications.
“Forage”
These insights are added to an online dashboard, where you can explore the data and see posts that illustrate the insights.
The Forage Framework
Forage is designed for the needs of modern marketing teams. We use the principles of brand strategy, human psychology, and semiotics (the study of cultural signs & symbols) to uncover insights that directly inform important business decisions.
BRAND APPEARANCE
Including 20+ attributes
How often does your brand show up? Is it a logo, a product, a hashtag, or is it mentioned in the video? Are you a prominent part of the story? Are you loved?
CONSUMER PERSONA
Including 40+ attributes
What are your customers’ motivations and overall vibe? Are they kind? Funny? Ambitious?
What about your current and prospective influencers? Does their vibe align with your goals?
BRAND PERSONALITY
Including 40+ attributes
Are your desired personality traits coming through—that is, do consumers see your brand as “modern” or “youthful”? Has your latest campaign enhanced your personality?
POST AESTHETICS
Including 40+ attributes
What aesthetic is used to express your brand (color palette, visual style, objects)? How does culture visually express values like “healthy” or “courage”?
Seeing is believing, so let’s do some foraging.
Forage knows that context matters.
This video uses a potent cultural narrative: the unwrapping of a heart-shaped box. Forage understands the cultural symbolism and how it impacts the brands inside the box.
FORAGE’S SUMMARY
This video features a woman opening a heart-shaped box, revealing a special edition Coca-Cola Oreo collaboration. The heart-shaped box suggests a sense of affection and gift-giving, highlighting the product as a desirable treat or a thoughtful present.
Forage understands social signaling.
People frequently say the socially-acceptable thing while showing something else. This is big problem for traditional social listening, but Forage can see through these mixed signals.
FORAGE’S SUMMARY
[Lewis Hamilton] clearly prioritizes ambition, tenacity, and success.
However, he attempts to downplay the individualistic aspect by claiming the achievement belongs to the team, but the image itself contradicts this.
Forage reveals the insights to manage modern brands.
Modern marketing is focused on visual storytelling, so you need to understand the signs, symbols, and aesthetics that can be used express your ideal brand image.
FORAGE’S SUMMARY: BRAND IMPACT
[The woman] is holding a bottle of SmartWater, subtly positioned for brand visibility. The video conveys modern, aspirational living, aligning with the SmartWater brand's focus on self-expression and individuality. It suggests the brand is associated with stylish, confident individuals.
FORAGE’S SUMMARY: AESTHETICS
The lighting is muted, creating a cool and minimalist aesthetic. The reflection in the mirrored walls serves as a visual motif, adding to the sense of depth and emphasizing the woman's confident gaze.
언어는 장벽이 아니다 (Language is not a barrier.)
Whether you need to reflect the diversity of your existing audience, want to explore other cultures, or need to monitor your competitors’ international campaigns, Forage can help.
FORAGE’S SUMMARY
“What we like is delicious food and Coca-Cola.”
The video show two members of the K-pop group NewJeans holding cans of Coca-Cola. The setting is reminiscent of a traditional Korean home, creating a sense of warmth and domesticity.
This image, strategically using both cultural context and celebrity endorsement, aims to evoke a sense of familiarity, positivity, and a youthful, relatable image associated with Coca-Cola.
Looking across culture can reveal surprising, and powerful, brand insights.
For example, Red Bull’s fans often use the brand to connect with others who share a similar passion—to feel “Embraced.”
This makes sense when you consider Red Bull supports and celebrates many extreme or niche sports, like skydiving, auto racing, and break dancing. Sharing this content makes it easy for people to find others who share their passion.
Red Bull can capitalize on this, positioning itself as more than a sponsor: it is a community builder.
Consumer Personas
Forage is currently invite only.
If you’re interested in “foraging” with us soon, reach out and we will be in touch!