See Culture. Shape the future.

The industry’s most advanced AI platform.

Deciphering real-time cultural trends, consumer insights, and behavioral signals from images and videos shared on social media.

They say, just be authentic

Delivering brand relevance and authenticity has never been more important - or more difficult.

Cultures, trends, subcultures, micro-trends, moments, and memes are more varied, fragmented, and fast-moving than ever.

It can be hard to keep up, let alone deliver brand experiences that stand apart.

Even the most progressive marketers are constrained by the traditional insights and social listening tools available now.

Limited in scope and speed

They can’t answer every question and by the time the results are in, culture has already moved on.

Rely on what people say, not what they do

The richness of culture comes to life in video and images, not within the constraints of words.

Hard to activate

The insights don’t feed into today’s digital first, highly-targeted marketing window. 

But now, Forage gives you an unfair advantage

Uncover authentic human truths

Forage decodes the hidden truths behind what people show, not what they say, fueling the creation of your own culturally connected, authentic brand stories

Create with confidence

Make better decisions, faster, and for less money - across the entire marketing workflow

Shape culture

The power of brand relevance, authenticity, and emotional connections can’t be measured in clicks and conversions. Forage shows how your brand is showing up in culture and tracks the true impact of brand building campaigns.

Forage supports insight, strategy, creative, marketing and social teams

  • Track subcultures, aesthetic shifts, storytelling patterns, and micro-trends as they emerge, helping you act early, uncover white space, and build culturally relevant campaigns that don’t miss the moment. And with Scout by your side, you’ll easily unlock the value of these trends and turn them into actionable insights.

  • Get a live, visual read on your category — how consumers are engaging with brands, products, and experiences through the content they share. Monitor your competitors’ presence, positioning and creative direction. Spot emerging players and shifts in narrative, and track how your category is evolving in real time.

  • Augment traditional insights be exploring the nuances of how your audience shows up in the world, through the visual stories they choose to tell. Work with Scout to uncover authentic human truths and use these insights to bring to life segmentations, inform positioning, sharpen messaging and inspire creative development.

How we Forage

Collect

Collect thousands of the most recent videos and images from Instagram using hashtags, influencer profiles, demographic audiences (Gen Z, Gen Alpha, Parents, etc.), and brand content (your own and your competitors). You can even create personas that reflect your target segments.

Analyze

Analyzes every element of every image or video to decode the subconscious signals and hidden messages that influence brand perception and consumer behavior.

Score

Scores each individual piece of content across 150+ dimensions to assess: Brand Personality, Brand Relevance, Consumer Persona, Content Aesthetics.

Forage

Categorizes, filters, groups, splices and dices your data by these 150+ dimensions for hyper-relevant, actionable and trackable intelligence on your dashboard.

Forage is built to solve real-world challenges.

  • Deliver Unique Social Media Content

    Forage helps you to spot trends before your competitors see them, and then turn those trends into content that authentically reflects your brand.

    With Forage, you can decipher hundreds of posts every week from your target audience, analyze every post from your competitors, take inspiration from brands you love, and cast a global net to find emerging trends that have yet to reach your market.

  • Understand Your Target Customers

    Imagine gathering hundreds of authentic, important stories from your customers every week.

    You will see what’s important to them, within and beyond your category. How they are reacting to shifts in the market. What threats and opportunities are emerging?

    Forage gives you this power, allowing you to explore public posts from hundreds of archetypal customers every week.

  • Supercharge Your Innovation Process

    The best ideas start with authentic human truths—but finding, understanding, and prioritizing these truths can be incredibly hard.

    With Forage, you can analyze thousands of authentic stories from within and beyond your category. Our framework categorizes and sizes the underlying human motivations & jobs to be done.

    The visual nature of Forage makes it easy to bring these needs to life, allowing you to deliver human-centered solutions.

  • Explore Global Trends

    Forage makes it possible to quickly—and cost effectively—explore other markets.

    Do you need a quick understanding of Korean skincare trends? Easy.

    Want to see why Indian customers are switching to a competitor? Sure thing.

    Or maybe you need to see how French Gen Z is different from American Gen Z. We can give you new insights every week.

  • Track Your Campaign Impact

    Brand building campaigns can be hard to measure, especially if they are not intended to drive clicks or purchases.

    Forage helps you see how your campaigns are showing up in culture and your category by tracking changes in your brand prominence, sentiment, and personality.

    For user-generated campaigns, Forage ensures that consumers are sharing content aligned with your campaign goals.

  • Find New Brand Partnerships

    Finding brands that are popular among your customers and complementary to your brand can be challenging—especially if you want to go beyond the obvious.

    Forage makes it easy to find brands that show up organically among your customers. What’s more, we reveal the role that brands are playing in your customers’ lives (or “jobs” in JTBD language), helping you create a framework for the types of brand partnerships to consider.

  • Guide Your Product Launch

    How are consumers reacting to your new product? Do they understand the benefits and are they using it for the jobs you intended?

    What about the “micro” influencers sharing opinions 10,000 followers at a time?

    Forage goes well beyond product & logo detection, deciphering the role your product is playing in consumers lives and giving you the real-time feedback you need to gain traction.

  • Prove the Value of Brand Sponsorships

    The best sponsorships shape how consumers see your brand, not just how often they see your brand.

    You don’t just want your brand to show up on a F1 car, for example, you want it to show up on the winning car (and you definitely don’t want it to show up on a crashed car).

    Forage understands this and reveals how your sponsorship is shaping your brand.

  • Augment Your Brand Tracking

    Forage allows you to continuously track your brand, and your competitors, across the globe.

    This provides a powerful understanding of your brand relevance (how often are you showing up organically in your category?) and helps you diagnose unexpected changes in survey results.

    Forage can also spot emerging opportunities (or challenges) that require deeper exploration in your traditional tracking program.

Way more than social listening

Forward-thinking brands and agencies are replacing Social Listening and other AI tools with Forage.

Social listening hears the noise.

Forage sees the signals.

Captions and comments don’t capture the emotional resonance, aesthetic codes, or behavioral nuances that define modern culture—especially as AI agents flood the internet with content.

Forage reads what people show, not just what they say, revealing how consumers express identity, align with brands, and shape culture.

Visual AI tools see objects & logos.

Forage sees meaning.

Object and brand detection is not insight. Forage analyzes every element of every image or video across 150+ dimensions to decode the subconscious signals and hidden messages that influence brand perception and consumer behavior. It’s not just recognition, it’s interpretation.

GenAI tells you what you could do.

Forage finds what you should do.

Off-the-shelf AI tools can churn out ideas, but without understanding your brand, audience, or ambition. Forage knows all about your category, competitors, consumers, campaigns and culture. That context makes it an intelligent partner, not just a content machine.